Hospitality and Travel Marketing
Comprehensive and up-to-date coverage of marketing theory and techniques for the hospitality industry. Beginning with the basic principles of marketing, the text advances through clear, step-by-step... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0827366205
ISBN13:9780827366206
Release Date:October 1995
Publisher:Cengage Learning
Length:592 Pages
Weight:0.30 lbs.
Dimensions:1.1" x 8.3" x 9.5"
Customer Reviews
3 ratings
good textbook
Published by Thriftbooks.com User , 20 years ago
This is a good textbook, but it is a textbook nevertheless. It covers all key topics and provides good examples. A good introductory text for someone considering a career in tourism. I'd also recommend Kotler's Hospitality and Tourism and Raza's Heads in Beds.
EXCELLENT BOOK FOR MARKETING STUDENTS
Published by Thriftbooks.com User , 25 years ago
THE BOOK COMES HIGHLY RECOMMENDED FOR PEOPLE WHO ARE IN THE HOSPITALITY INDUSTRY.
Great presentation of hospitality industry at work
Published by Thriftbooks.com User , 26 years ago
Having read the book while taking the class from the author, I feel Alastair did a great job of taking a topic that could be dull and lifeless and putting a little fun in it. It's one of the few text books that has applicable use after the class is over. The topics are well researched and presented in a way to keep you going to the next chapter.
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