Hospitality Marketing Management
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Book Overview
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Format:Hardcover
Language:English
ISBN:0470088583
ISBN13:9780470088586
Release Date:February 2009
Publisher:Wiley
Length:656 Pages
Weight:4.00 lbs.
Dimensions:1.3" x 8.6" x 10.7"
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Published by Thriftbooks.com User , 15 years ago
The book came on time,in a very very very good condition,it does not look used at all.Thank you so much
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