Hospitality Marketing Management
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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
Format:Paperback
Language:English
ISBN:0471696102
ISBN13:9780471696100
Release Date:March 2005
Publisher:John Wiley & Sons
Length:101 Pages
Weight:0.50 lbs.
Dimensions:0.3" x 7.5" x 9.2"
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