Hot Prospects: The Proven Prospecting System to Ramp Up Your Sales Career

Bill's book has helped me realize a few things that I had forgotten when you are cold calling prospects. One of these is that when someone says they aren't intertested, don't push them too hard, otherwise you ruin your chances to "hunt" them another day. Also, don't try to call prospects and be the salesperson too. This IS a waste of your valuable time because you cannot gain any momentum. Bill uses real world examples of what doesn't work any why AND the correct approach to gain more sales.

I started as a financial advisor with a major full service investment firm in May of 1983 and "grew up" with Bill Good's cherries and pits training and tapes (before "downloads!"). I began his Gorilla Marketing system in September 1987 (a few weeks before the crash) I guess I was doing around $250,000 gross at the time. He said I could double my production or work half as much. Well.... I'm glad to report that he helped me do more than both :) I've been doing over a Million for the last 10 years, averaging around 1.5 million a year. AND never working on Thursday or Friday afternoons or nights or weekends. And I guess barely during the day! As good as all that looks on paper, the reality is my clients have gotten older. For the last 10 years I've been at a bit of a plateau at this 1.5 level. I was feeling like I've been going in circles without a compass lately and then I saw his new book. I figured it's basically the same book that he wrote 20 years ago. And in a way it is I guess, but he has TOTALLY inspired me with this new book! It's all been completely rewritten reflecting our world in 2008. The number one reason his training helped me in the 80's and is helping again now is his way to take the emotion out of our prospecting and therefore make it possible to do the activities that are necessary to "happen upon" interested people. For me, it really makes the process almost fun (!) ... (have I lost my mind?)

I have been working with Bill Good Marketing for the last 18 years and he and his system have built my practice. Reading his latest book is like getting a large boast of energy to build some more. This book is laid out in such a way that no one following the instructions should ever not succeed. The book along with the awesome amount of free information from the book's website make the price of the package way to cheap. Once again the master of the prospecting systems has done it so well, he has no competition. If you have a business of any kind, you owe it to yourself to get this book.

Like almost all financial advisors, I've followed Bill Good's writing and training for years and had the pleasure to learn from him. Bill is highly ethical and has great quality control. I was at a conference once and another attendee casually said to me "When it comes to our industry, Bill Good is the smartest man in the world." I sort of thought about that for a while and realized that he is probably right- there isn't really anyone who does what Bill does who knows the business as well as he does. Bill has trained, taught and in turn, learned from, the who's who of the financial world for a few decades now including in depth observation of some leading financial pros for months at a time --- not to mention meeting thousands of them at his training etc. Knowing the impact his work has and the sheer number of fans of his work, there will be a lot of reviews like this - I highly recommend his book.

The concepts in this book have changed the way I think about prospecting and have helped me dramatically improve the results from my prospecting calls every day. I have used Bill Good's concepts to build a niche business (retirement plan advice) from the ground up. I have used the Internet resources in this book to find the names of retirement plan participants to call at work, during the day. I then present and briefly qualify those who are interested. I routinely open 10-12 new client relationships each month.