American Generations
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Looking for customers? Repositioning your products? Americans are spending money, but only those who are on top of the trends will know who the spenders are. The all-new 19th edition of Household Spending: Who Spends How Much on What reveals who spends and the products and services they buy. Included in the 20th edition is a comparison of spending trends before (2000-06) and after (2006-13) the Great Recession. Widely praised when the first edition appeared in 1991, this unique resource gives you the latest dollar-for-dollar answers to the questions Who buys? What do they buy? How much do they spend? It also gives you market shares and spending indexes, valuable additions to your research. Based on unpublished data collected by the Bureau of Labor Statistics' 2013 Consumer Expenditure Survey--you can't get this data online!
Format:Hardcover
Language:English
ISBN:1935114808
ISBN13:9781935114802
Release Date:July 2015
Publisher:New Strategist Pubns Inc
Length:597 Pages
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