How Badly Do You Want It? is the story of Gary Goldberg's journey as a young man from the Bronx with $5,000 to invest, to achieving financial success and becoming an entrepreneur and CEO of a successful money management firm that bears his name. Entrepreneurship and the desire to be one has its downsides. It allows people to pursue their dreams but at the same time it forces a person to sacrifice other aspects of their lives. "Not everybody is cut out to be an entrepreneur, but if you are, you're going to have a great ride."
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