How Barack Obama Won: A State-by-State Guide to the Historic 2008 Presidential Election (Vintage)

To discover who voted for Barack Obama and why, a reader could do no better than look at this report by NBC's Chuck Todd and Sheldon Gawiser. Their investigation was based on exit polling, supplemented by telephone interviewing of absentee and early voters. Obama's campaign demonstrated far better organization than McCain's. Of particular interest was Obama's success with those Hispanic voters who had voted for Bush four... Read Full Review

This book is a little different than most of the other Obama books out right now. It gives a break down of all the number crunching, polling, demographics, and strategy that surrounds the number of votes. It's not touchy-feely, making it a great book for real information about winning a campaign. This book should be read by anyone who plans to run for office or work on a political campaign.

What an enlightening and interesting book. In 1960 Theodore White wrote 'Making of the President' a book that finally allowed the public in on behind the scene in political campaigns. Mr. White followed up with subsequent books 'Making of the President 1964, 68 and 72.' This started a tradition of books on the campaigns by Joe McGinnis; Jules Witcover and Jack Germond; and of course the famous 'Fear and Loathing on the Campaign... Read Full Review

Todd and Gawiser provide a very insightful examination of the 2008 presidential campaign. The book includes two basic sections: an introduction which has overall analysis of the `08 primaries and general election, and the aforementioned state by state compilation of general election results. More than a post mortem on the historic campaign that just ended, the book includes many lessons for 2012 and the future of U.S. political... Read Full Review

If you paid attention to Chuck Todd during the primaries and general election, as you well should have, many of the notions in his and Gawiser's book will sound familiar. All of that is gathered here in one well-written, no-nonsense analysis that as usual, doesn't fail to fascinate. Even though we know the end result, you're sure to learn some aspects of the voting that may surprise you and where the conventional wisdom did... Read Full Review