How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
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Book Overview
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Format:Hardcover
Language:English
ISBN:0190330023
ISBN13:9780190330026
Release Date:October 2022
Publisher:Oxford University Press
Length:256 Pages
Weight:0.80 lbs.
Dimensions:0.8" x 6.4" x 9.3"
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