How Corporate Truths Become Competitive Traps: How to Keep the Things That Everyone Knows Are True'' from Becoming Roadblocks to Success
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Book Overview
Taking her cue from Will Rogers, who said, ''It's not what you don't know that can hurt you; it's what you know that ain't so,'' Eileen Shapiro exposes corporate enemy number one: self-deception. Citing dozens of case studies, ranging from the funny to the tragic, she focuses on the eight most common corporate hobbyhorses--corporate ''truths,'' often based on past successes--that persistently lead smart managers into making bad decisions. And, she offers clear guidelines that will sharpen managers' perceptions and help them avoid current and future self-delusions that can kill their companies' and their own chances of success.
Format:Hardcover
Language:English
ISBN:0471516430
ISBN13:9780471516439
Release Date:May 1991
Publisher:Wiley
Length:288 Pages
Weight:1.30 lbs.
Dimensions:1.0" x 9.3" x 6.3"
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