How Creating Customer Value Makes You a Great Executive

by Gautam Mahajan

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Customer value is an overused and mis-understood term. Chris Ross said, There's a strong argument for changing the term 'marketing' and renaming it 'value creation'. Companies fail to create value as... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1631579886

ISBN13:9781631579882

Release Date:October 2017

Publisher:Business Expert Press

Length:156 Pages

Weight:0.48 lbs.

Dimensions:0.3" x 6.0" x 9.0"

Related Subjects

Business Business & Investing

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How Creating Customer Value Makes You a Great Executive

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