This guide provides historical sales, expense, and/or profit data on actual franchise operations to establish a solid basis on which to project earnings. Over 115 Earnings Claim Statements, prepared by the franchisors themselves, are included for 45 major industry categories, ranging from giants to smaller franchises. Given that franchisors are not allowed to make or discuss any financial projections besides those published in their Uniform Franchise Offering Circulars, this hard-to-obtain data is especially useful. Detailed company profiles, worksheets, and the author s commentary make this a must-read for anyone contemplating buying a franchise."
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