How to Advertise and Promote Your Small Business

by Connie Siegel and Gonnie M. Siegel

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Shows the business owner the ''ins and outs'' of attracting the public to the business. Includes information on analyzing customer needs, planning the campaign, publicity and media use, community relations and its interrelationship, budgeting and advertising priorities, advertising media selection, creating ads, measuring the effects, and tips on strategies often overlooked.

Format:Paperback

Language:English

ISBN:0471040320

ISBN13:9780471040323

Release Date:April 1978

Publisher:Wiley

Length:128 Pages

Weight:0.45 lbs.

Dimensions:0.4" x 5.4" x 8.1"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Marketing Marketing & Sales Small Business & Entrepreneurship

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How to Advertise and Promote Your Small Business

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