How to Check Out Your Competition: A Complete Plan for Investigating Your Market
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A step-by-step guide for creating a market analysis program for businesses of virtually any size. Describes how to chart profitable corporate strategies; how to uncover and exploit vulnerable points in competitors' operations while erecting strong defenses; how to avoid profit-draining surprises from aggressive rivals; how to build market share by capitalizing on areas the competition cannot or will not move into; how to prevent information overload by collecting usable data; and how to save time putting together a competitor analysis program; and much more.
Format:Paperback
Language:English
ISBN:0471856703
ISBN13:9780471856702
Release Date:May 1987
Publisher:Wiley
Length:349 Pages
Weight:1.44 lbs.
Related Subjects
Business Business & Investing Economics Global Industrial Management & Leadership Marketing ResearchCustomer Reviews
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