How to Conduct Surveys: A Step-By-Step Guide
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Book Overview
The Fifth Edition of Arlene Fink′s best-selling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and evaluating the credibility of surveys created by others. Offering practical, step-by-step advice and written in the same clear and accessible style as her other works, author Arlene Fink centers her guidance on choosing the appropriate type of survey, writing survey questions and responses, formatting the survey, deciding on the characteristics and numbers of respondents to include, determining the frequency of surveying respondents, and analyzing and reporting the results. The Fifth Edition pays particular attention to the internet and online surveys, considering best practices and techniques for developing a thorough and effective survey.
Format:Paperback
Language:English
ISBN:1452203873
ISBN13:9781452203874
Release Date:November 2012
Publisher:Sage Publications, Inc
Length:200 Pages
Weight:0.75 lbs.
Dimensions:0.6" x 7.0" x 10.0"
Customer Reviews
3 ratings
How to Conduct Surveys: A Step-by-Step Guide
Published by Thriftbooks.com User , 18 years ago
This book provides a step-by-step guide to conducting surveys in an easy to read format. The book also provides examples of real practice which is useful.
Great practical advice
Published by Thriftbooks.com User , 18 years ago
I found the book to be a very pragmatic guide to surveying for accuracy and quality.
Good primer for online surveys!
Published by Thriftbooks.com User , 20 years ago
I've been doing online surveys and consulting for years and have been using Vista surveys as I found them to be the best overall. This book really helps to enusure that I ask the right questions for my Fortune 500 clients! By reading this book you will certainly pick up on not only critical questions you should be asking but HOW to ask them. Highly recommend!
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