How to Deal With Human Nature in Business; a Practical Book on Doing Business by Correspondence, Advertising and Salesmanship
Written in 1910, this book offers practical advice on how to succeed in business by understanding the quirks and foibles of human nature. The author draws on his own experience in advertising and salesmanship to provide valuable insights into the art of persuasion, whether in face-to-face interactions or through written correspondence. This is a must-read for anyone looking to improve their business skills.
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