How to Get Noticed by the National Media: Your Complete Guide to High-Impact Publicity
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Organisations and businesses will learn how to garner national news coverage and generate buzz about their news with the strategies in this book. Explained are the fine points of developing a national media campaign and identifying the story ideas that will lead to national attention. All of the common questions are covered -- targeting the most appropriate reporters and producers for a story, pitching ideas to print and broadcast media, and attacking the problem of regional image. Also included is advice for damage control in high-profile situations, using opinion pieces and letters to the editor to increase national visibility, and getting the most from special interest or trade publications.
Format:Paperback
Language:English
ISBN:1930650426
ISBN13:9781930650428
Release Date:May 2001
Publisher:Trellis Publishing
Length:153 Pages
Weight:0.55 lbs.
Dimensions:0.4" x 6.0" x 9.1"
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