How to List & Sell Real Estate: Executing New Basics for Higher Profits [With CDROM]

This is the perfect textbook - it's well-written, clear and even funny in spots. It was also extremely informative. It is sprinkled with funny, informative and entertaining examples that felt true to life. Danielle is clearly an incredibly hard worker. She admits that prospecting is difficult and shares tips to make it less painful. She tells you, essentially, to eat the MLS book for breakfast and memorize nearly every house so that if someone says "Do you have a four bedroom, two bath house with a purple carpet?" you can say "Of course! 6767 Elm Street is just what you need." She gives you tips on how to do this that sound useful and worthwhile, and if you are able to do what she suggests I have no doubt you really will be in the top 1% of real estate brokers. Some of the tactics used are somewhat outmoded by the Internet. For example, she counsels people to not reveal addresses in Internet advertising; that will simply cause people to use other Internet resources that do reveal them. She tells you to send relocation companies lists of churches and local sights without addresses, so you can show them to people personally. Again, with this information so trivially obtainable, withholding it makes little sense. The only thing really odd about her book is that I have never met a single real estate agent who knows her stuff as well as Danielle suggests you need to. The book is somewhat intimidating in that it presents real estate as a difficult profession (which I'm sure it is) with a very high bar for success. I think many could succeed even without meeting her extremely high standards. So if you read this book, don't let her standards of perfection intimidate you. You'll have a successful career even if you do 70% or so of what she recommends.

Absolutely the best! A real must if you are serious about your real estate career.

I'm a new agent and this book is giving me the tools to understand how this industry works. AWESOME tips!!!

I really enjoyed this book and found it had many practical tips. One the best tips the author gives is to develop your "quick speak inventory." When you get a call from someone looking to buy or sell, you really need to know the inventory off-the-top-of-your-head as much as possible. The author gives a sensible way to start and build your quick speak inventory. Other great advice is given for how to deal with "old pros" and how you have to be willing to "bury the dead cats." I also like the 12 month farming almanac to keep up a marketing cycle. A truly joyful training program for the new agent and a good refresher even for old pros!

I thought this was an excellent book. I've read it straight through and now I'm working on the Break-away schedule in the back of the book. As a new agent, it was very helpful to get an honest preview of the work it takes to be successful in this business. My broker said that I was the most prepared of any of the new agents that he'd interviewed with. I have Danielle's book to thank for that. It's worked for me so far, so now I'm going to hit the ground running with her break-away schedule! Worth the money, if you're willing to work it.