A great reference tool and an unbelievably practical marketing guide. Learn PR: Get FREE write ups in magazines and newspapers Learn how-what to say, and where to send it. Increase your chance of... This description may be from another edition of this product.
I loved this book! Jeff Dobkin has done a fantastic job of providing a vast resource of marketing ideas for those who don't have a marketing budget.Not having a lot of money for marketing doesn't mean you can't be wildly successful. And if your pockets are bare, you can't live without this book.I've got so much out of this book. In fact, my copy looks like it's been through World War 3! It's been highlighted, corners bent, notes all over the place! It's great!
An extremely informative and fun book to read
Published by Thriftbooks.com User , 25 years ago
An extremely informative and fun book to read Jeffrey Dobkin is incredible. Not only did he personally respond to my phone call to him after I read his incredible book, but he dropped a note in the mail to thank me for reading his book and used some of his personal contacts to help me market my disc jockey training materials. I was able to generate a 73% response rate on a lead generating direct mail letter that I crafted straight from the step by step easy to understand directions in this brilliant printed marketing seminar. This letter was to potential wedding clients for my companies' DJ services.We booked 5 sales from it which resulted in $2,000 in deposits and $4,975 in gross income. Not a bad time investment.I definitely consider myself knowledgeable in the copyrwiting area, but I became extremely knowledgeable after reading Mr. Dobkin's book.The reason that I'm writing this review is because I am preparing to read the book again. I'm sure that I will pick up many more new ideas that will help me market even more effectively.If Jeffrey Dobkin writes another book (it could be on harvesting avecodos) I'll be in front of you in line to get it. Though I would like it autographed Mr. Dobkin!
a must how-to book for marketing anything on your own
Published by Thriftbooks.com User , 25 years ago
jeffrey dobkin went way above the call of duty and gave us in his book everything one would need to know to successfully market any product or service. the book is not only simple to read and learn but also fun. every idea makes great sense and the ideas are endless. thank you jeffrey dobins for giving me your 17 years of experience in one easy and practical book. i highly recommend this book to everyone in their own business.
An extremely informative and fun book to read
Published by Thriftbooks.com User , 25 years ago
Jeffrey Dobkin is incredible. Not only did he personally respond to my phone call to him after I read his incredible book, but he dropped a note in the mail to thank me for reading his book and used some of his personal contacts to help me market my disc jockey training materials.I was able to generate a 73% response rate on a lead generating direct mail letter that I crafted straight from the step by step easy to understand directions in this brilliant printed marketing seminar. This letter was to potential wedding clients for my companies' DJ services.We booked 5 sales from it which resulted in $2,000 in deposits and $4,975 in gross income. Not a bad time investment.I definitely consider myself knowledgeable in the copyrwiting area, but I became extremely knowledgeable after reading Mr. Dobkin's book.The reason that I'm writing this review is because I am preparing to read the book again. I'm sure that I will pick up many more new ideas that will help me market even more effectively.If Jeffrey Dobkin writes another book (it could be on harvesting avecodos) I'll be in front of you in line to get it. Though I would like it autographed Mr. Dobkin!
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