How to Market to Consumers: 10 Ways to Win

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Ten sure-fire methods to market your product or service in today's competitive environment. Addresses current changes in consumer demographics and lifestyles, and describes recent developments in strategic thinking and how they affect marketing. Also addresses the globalization paradox, in which marketers launch products on an international scale, as they customize products and develop localized marketing campaigns with the aid of information systems. Covers quality marketing, dual marketing, premium marketing, licensing, nonstore marketing, point-of-sale marketing, promotions, and local marketing.

Format:Hardcover

Language:English

ISBN:0471618535

ISBN13:9780471618539

Release Date:January 1989

Publisher:Wiley

Length:224 Pages

Weight:1.11 lbs.

Dimensions:0.9" x 6.3" x 9.3"

Related Subjects

Business Business & Investing Economics

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How to Market to Consumers: 10 Ways to Win

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