How to Run a Sale
The ONLY course on how to run a successful promotion or sale! Step-by-step, you'll learn all the elements that make sales work, including: how much you should markdown merchandise; what your store... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0967458633
ISBN13:9780967458632
Release Date:July 2004
Publisher:Specific House
Length:219 Pages
Weight:1.04 lbs.
Dimensions:0.6" x 7.1" x 10.0"
Customer Reviews
1 rating
How To Run A Sale by Rick Segel
Published by Thriftbooks.com User , 19 years ago
I waited for this book to be finished for almost 2 years. When I finally received the book, I devoured it in one day. Rick makes the principles in the book very easy to understand and he really speaks "retail" like nobody I've ever heard before. I modified the letter found on page 96 for three major promotions in my retail shoe store and all three have been huge successes. Our last sale resulted in sales over $10,000.00 in one day and that was without giving away the store! I would highly recommend this book for anyone who is in retail and wants to learn some new and incredible ways to run a sale in their store. It will be one of the best investments you could ever make!
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