A no-nonsense primer to everything you need to know about getting involved in the issues you are passionate about - including how to organise a successful petition, getting your issue into the news,... This description may be from another edition of this product.
This is a great book for people who are seeking practical suggestions to break out of the sense of futility that corporate media agents have created for us. If we had our priorities straight, Elizabeth May would be known and applauded in the same way Canadians like Wayne Gretzky are. Sadly, PR efforts funded by Big Business marginalize the issues that May has been wrestling with for years PR! - A Social History of Spin. She is currently the head of the Green Party of Canada, and her years of dedication to the ecosystems we (and non-human species) depend upon, have led to this entertaining and informative guide to contributing to the well-being of the world that we're creating for future generations. As the title implies, one doesn't have to dedicate every moment of their lives to accomplish some good. But it does take some effort, and the advice from people like May can make our efforts much more effective. May also co-authored Global Warming For Dummies (For Dummies (Math & Science)). Here some related media resources to counter the misinformation efforts of ExxonMobile and other earth plunderers: The 11th Hour Refugees of the Blue Planet Everything's Cool National Geographic: Six Degrees Could Change the World Sustainable Industries Worldchanging: A User's Guide for the 21st Century Blessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice, and Beau Plenty Magazine
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