When this book was first published in 1987, many first-time candidates unabashedly referred to it as "the Bible." Now in a new, updated edition, How to Win Your 1st Election is a step-by-step guide to the entire campaign process, from raising funds right through handling election-day jitters. Want to know where to put up signs? What to say at a candidates' forum? How to dress to make the best possible impression? Let Susan Guber, who beat out seven other candidates in her first election, show you the way. How to Win Your 1st Election is an ideal book for aspiring candidates, campaign managers, public relations consultants and students of political science and U.S. government. Written in a clear, easy-to-read style, it devotes entire chapters to topics such as hiring staff, managing the media, creating a public image, writing and delivering speeches, and campaign ethics. What's more, it's one of the few books out there that offers a full, comprehensive look at our country's unique electoral system-as seen through the eyes of an experienced insider. Susan Guber put this information to work for herself in three successful campaigns. Won't you try the same?
It is an extraordinary book for someone who has no idea about how to begin his/her campaign. Some issues are useless outside of USA, but most of them are helpful in democratic countries worldwide. I became conected with my campaign in Mexico City and I expect that Susan Guber help me to be local representative next year (I may write an additional comment by July 7th 2003).RR
Good book but a little dated
Published by Thriftbooks.com User , 23 years ago
This book was written in 1988 and updated in 1997. Despite the update, it is still dated in some ways .. particularly as to advice on using the computer in your campaign. I think a more up to date book is Judge Lawrence Grey's "How to Win a Local Election." Still, this book is very good in may ways in that it goes over all the aspects of running for local office. It shows how to get organized and how to do the importnant things for a local race, such as door to door campaigning. All in all, this book is helpful to the candidate for local office.
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