Written by Nick Meglin, the co-editor of Mad Magazine for over 40 years, this volume reveals the lives, works and exceptional creative ingenuity of such top 20th-century artists and illustrators as... This description may be from another edition of this product.
This book is a must-have for anyone with an interest in cartooning and humorous illustration in general. I had the first edition of this paperback (published in 1973)... that edition has a different cover and shows up in used bookstores occasionally. The chapters about Jack Davis and Mort Drucker were great... two very good Mad Magazine artists (along with Sergio Aragones and Al Jaffee). But my all-time favorite part of this book is the chapter that focuses on Bob Jones. Bob is a great funny animal (anthropomorphic animal) illustrator who created the cartoon Exxon Tiger (also known as the Esso Tiger), a famous icon in America and around the world. There are several great pictures of the Exxon tiger in this book including a model sheet with different expressions! This part of the book alone is great because it's so hard to find pictures of the cartoon tiger like unless you go to the Exxon web site or find old advertisements for Exxon/Esso with pictures of the tiger. In fact, you can go to the Exxon (or ExxonMobil) web site [...] and enter "tiger" in the search field for info from the company about the character. Exxon introduced its cartoon tiger in 1964 as the star of its 'Put a Tiger in Your Tank' ad campaign. (May be hard to find cartoon images now because of the Kelloggs vs. Exxon Lawsuit lost by Exxon in 2000). Anyway, other artists featured in this book are Federico Fellini, Paul Coker, Will Eisner, Jules Feiffer, Gerry Gersten, Johnny Hart, Donald Reilly, Norman Rockwell, Arnold Roth and Maurice Sendack.
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