I Know That Name!: The People Behind Canada's Best Known Brand Names from Elizabeth Arden to Walter Zeller
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Book Overview
Every day Canadians buy groceries at Sobey's, develop film at Black's, or grab a coffee at Tim Horton's without giving it a second thought. These brands are in our lives and in the public eye. We're familiar with the names, but what do we really know about the people who lie behind them? I Know That Name will answer these questions for you. It's full of fun facts, intriguing trivia, and engrossing explorations of more than one hundred Canadian men and women who beat the odds to become household names, including Timothy Eaton, Laura Secord, and J.L. Kraft.
Format:Paperback
Language:English
ISBN:1550024078
ISBN13:9781550024074
Release Date:September 2002
Publisher:Dundurn Press
Length:312 Pages
Weight:1.14 lbs.
Dimensions:0.8" x 6.6" x 8.5"
Customer Reviews
1 rating
for trivia nuts!
Published by Thriftbooks.com User , 19 years ago
Rebeccasreads recommends I KNOW THAT NAME! for every trivia buff, throne & den/game room, giving glimpses of how companies started, flourished, were gobbled up by bigger ones, or fended off takeovers to continue toward modernday prosperity. I KNOW THAT NAME! has lots of photos to illustrate this collection of histories about ordinary people, some Canadian born, others immigrants, with a few just passing through: all, however, made their mark on a nation & its culture -- from shaving cream to publishing houses, cough drops to body builders, distilleries & breweries to moving companies, film makers to musical instruments, toys to washing machines, hats to construction, glasses to razors, ladies' wear to fake meat products, advertising to flour, business forms to farm equipment, & on it goes.
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