I Lost The Game: or Don't Think About Ironic Process Theory

"I lost the Game." "Ha!" "What's this Game you all keep talking about?" "Someone please explain it to her. I'm tired of the whole thing." "It was your idea." "It wasn't my idea, my cousin told me about it at my uncle's wedding. I don't know where it came from originally." "Okay, but it's your fault that everybody's now playing the Game." "I didn't think it would catch on so quickly. I wish I hadn't mentioned it, it's getting irritating now." "Maybe you should start a Game Club, like your Apathy Club." "If I set up a Game Club in order to gather people together to not think about The Game it would definitely fail, it's like telling people not to think about an elephant." "An elephant?" "Yes, if I tell you not to think about an elephant, what do you think about?" "An elephant." "Exactly, and if I tell you not to think about The Game, what do you think about?" "An elephant." "Forget the elephant, the whole point is that The Game exists entirely by association." "It's called ironic process theory." "Morning... oh, damn, I just lost the Game." "Too late, you can't, I lost it a few moments ago. Twenty minutes hasn't passed yet." "But he wasn't here at the time. He can still lose The Game if he's not aware that you just lost it, can't he?" "I reckon, yes. What do you think, White-Bear?" "I think it's all got out of hand." "Will somebody, in the name of God, tell me what the Game is?" "If you think about the Game it means you've lost the Game. The whole point is to not think about the Game?" "That's it?" "Yes." "And what about the elephant?" "There is no elephant. It's got nothing to do with elephants. Forget about the elephant." "So, all you have to do is not think about it? That's all it is? That's The Game?" "Yes." "What are you guys talking about?" "I'll give you one guess." "Is it something I've just lost?" "Sorry." "Is there any way to win The Game?" "White-Bear?" "Hmm..." "Well...?" "I'm thinking." "Could it be we've stumped the great White-Bear?" "White-Bear? What are you thinking?" "I'm thinking about that fucking elephant."