Icon: Art of the Wine Label
The wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines and this book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, this book documents 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.
Format:Hardcover
Language:English
ISBN:1891267302
ISBN13:9781891267307
Release Date:January 2003
Publisher:Wine Appreciation Guild
Length:275 Pages
Weight:4.10 lbs.
Dimensions:1.3" x 8.4" x 13.0"
Customer Reviews
5 ratings
Great Book for Wine Enthusiasts
Published by Thriftbooks.com User , 18 years ago
This is a great book for any wine enthusiast. It is the ideal coffee table book to have out when your friends stop by. The book is interesting and a great conversation starter. I really enjoyed this book. Of course, it didn't have every wine label I was looking for, but it did contain many of them. This book would make a perfect gift for anyone.
Must Have
Published by Thriftbooks.com User , 21 years ago
A designers must have! Great inspiration on pushing the envelope in packaging design. Jeffrey Caldewey and Chuck House are the top of their field and it shows in every design. A great gift for the upcoming holidays. Everyone from wine connoisseur to artist will enjoy this book.
Great book!
Published by Thriftbooks.com User , 21 years ago
Work from the world's leading wine label artist and designers Jeffrey Caldewey and Chuck House. An intricately produced book incorporating the symbolic language of wine labels, trademark illustration incorporating style with remarkable production elements. The definitive book on wine label art, design and history. Every aspect of wine label design is clearly and thoroughly covered. A beautiful book printed on high quality paper, displaying colourful details and commentaries behind the art of the wine label. The quality of print is so good it's almost as though the original labels have been pasted onto the pages. This book offers to anyone who is fortunate to own it a broadened knowledge on a subject often discussed with little or no knowledge at the dinner table. For many that know much about wines here's an opportunity to learn more about the mystery and allure behind the wine label. I rate this book a '10' on a scale of Ten.
Visual feast
Published by Thriftbooks.com User , 21 years ago
As a lover of wine, fine graphics, a quilter and a librarian by profession, I found Icon to be a fascinating book. Not only were the illustrations beautifully done(the authors must have demanded that their work be produced by a fine printer), but I enjoyed reading about the process these two gentlemen go through in developing a label. As a quilt designer I can see myself employing some of the same techniques in quilt design. And the next time I buy a bottle of wine I will better appreciate the label and the artists who create them for having read this book.This will definitely be on my Christmas gift list for close friends and family who enjoy great art, beautiful books and wine. The perfect gift. Keep up the good work Mr. Caldewey and Mr. House.
Excellent visual storybook
Published by Thriftbooks.com User , 21 years ago
Excellent visual storybook depicting the art of the wine label, and in it a reflection of the evolution of the industry as a whole. This is not only an art book, but an introspective revelation of the souls behind this fascinating industry and lifestye. A wonderful journey of escape into a magical world, that also happens to be real.
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