Image by Design: From Corporate Vision to Business Reality

By Clive Chajet

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This book illuminates and clarifies the relationshipbetween corporate image and corporate strategy. In his bookthe author urges businesses to recognize the fact that imageis reality. It is necessary... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0072926023

ISBN13:9780072926026

Release Date:June 1997

Publisher:McGraw-Hill Primis Custom Publishing

Length:216 Pages

Weight:0.77 lbs.

Dimensions:0.4" x 6.4" x 9.2"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Management & Leadership Marketing & Sales Systems & Planning Textbooks

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Image by Design: From Corporate Vision to Business Reality

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