Imagining Consumers: Design and Innovation from Wedgwood to Corning
(Part of the Studies in Industry and Society Series)
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Book Overview
Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms -- including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works -- and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.
Format:Hardcover
Language:English
ISBN:0801861934
ISBN13:9780801861932
Release Date:December 1999
Publisher:Johns Hopkins University Press
Length:408 Pages
Weight:1.90 lbs.
Dimensions:1.3" x 6.4" x 9.5"
Grade Range:Postsecondary and higher
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