Impressive Advertising
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A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaigns need to capture our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection, or an appeal to the conscience. This book covers a number of campaigns in both printed and outdoor advertising.
Format:Hardcover
Language:English
ISBN:841650041X
ISBN13:9788416500413
Release Date:September 2019
Publisher:Monsa Publications
Length:144 Pages
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