Influencers and Creators: Business, Culture and Practice
No Customer Reviews
Select Format
Select Condition 
Book Overview
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:
the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implicationsWith useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.
Format:Paperback
Language:English
ISBN:1529768640
ISBN13:9781529768640
Release Date:May 2023
Publisher:Sage Publications Ltd
Length:384 Pages
Weight:1.34 lbs.
Dimensions:0.8" x 6.7" x 9.6"
Customer Reviews
0 rating
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
