Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion
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Book Overview
Using the concept of a "religious market", this volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients.
Chapters provide extensive coverage of two of the leading churches, namely, Emmanuel Makandiwa's United Family International Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance Ministries (PHD). Contributors also explore the strategies adopted by Pentecostalism in general, while others focus on African Traditional Religions. They show that although Prophetic Pentecostalism has gained a significant share of the market in Zimbabwe and in Southern Africa in general, it is not without controversy. In particular, it has been associated with the abuse of women and exploiting members and clients for financial gain. Innovation and Competition in Zimbabwean Pentecostalism is an important contribution to understanding the marketization of religion.Format:Paperback
Language:English
ISBN:1350213276
ISBN13:9781350213272
Release Date:August 2022
Publisher:Bloomsbury Academic
Length:256 Pages
Weight:0.80 lbs.
Dimensions:0.5" x 6.1" x 9.2"
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