Innovation: Creativity Techniques for Hospitality Managers

by Florence Berger

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The authors, who teach creativity workshops to hospitality industry executives all over the world, interviewed 70 of the most successful hotel executives and restaurateurs in the business. Based on this study and using the subjects' own words, it provides techniques for generating creative hospitality product and marketing ideas. Explores how, in the hospitality industry, creativity on the part of managers and entrepreneurs leads to financial success as well as a greater sense of personal fulfillment and can ''make the world a better place to stay.''

Format:Hardcover

Language:English

ISBN:0471527742

ISBN13:9780471527749

Release Date:September 1990

Publisher:Wiley

Length:144 Pages

Weight:0.85 lbs.

Dimensions:0.6" x 6.3" x 9.3"

Related Subjects

Business Business & Finance Business & Investing Economics Food, Lodging & Transportation Hospitality, Travel & Tourism Industries & Professions Management Management & Leadership Travel

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Innovation: Creativity Techniques for Hospitality Managers

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