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Paperback Innovation Management: Strategies, Concepts and Tools for Growth and Profit Book

ISBN: 0761935274

ISBN13: 9780761935278

Innovation Management: Strategies, Concepts and Tools for Growth and Profit

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Book Overview

Innovation Management: Strategies, Concepts and Tools for Growth and Profit combines the extensive knowledge and international experience of authors Shlomo Maital and D. V. R. Seshadri. The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.

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