Innovative Marketing Communications
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Book Overview
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.
With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.Format:Paperback
Language:English
ISBN:0750663618
ISBN13:9780750663618
Release Date:October 2005
Publisher:Routledge
Length:344 Pages
Weight:1.50 lbs.
Dimensions:0.7" x 7.4" x 9.7"
Customer Reviews
1 rating
Incredibly Informative
Published by Thriftbooks.com User , 19 years ago
Masterman and Wood have created a very helpful and informative guide, for both students and event managers, to master innovative communications strategies. The book is a joy to read, and the authors' expertise is both plentiful and easily absorbed. Highly recommended reading.
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