Inside Outside: How Business Buy Legal Services
This analysis of how and why businesses buy outside legal services provides useful insights for businesses and law firms alike. In-house legal buyers at both Fortune 100 and new economy companies... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0970597053
ISBN13:9780970597052
Release Date:January 2002
Publisher:ALM Publishing
Length:400 Pages
Weight:1.25 lbs.
Dimensions:1.0" x 6.1" x 9.0"
Customer Reviews
1 rating
An extraordinary insight into law firm marketing process
Published by Thriftbooks.com User , 22 years ago
In a realm of law firm marketing literature that so often fails to understand the unique qualities of the legal profession and how lawyers relate to their markets, this book goes more deeply and intelligently into the mindset of corporations and how they purchase legal services. Where most marketing books go into the mechanics of the marketing process and miss the point about the subtleties of the process, Smith goes to the core of the process with a kind of sophistication rarely seen in law firm marketing literature. This book is essential to every law firm that wants to understand its markets and how people buy their services.
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