Effective Marketing: Creating and Keeping Customers

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This alternate version of Zikmund and d'Amico's successful Marketing, 4e (West, 1993) offers consolidated but not watered down coverage of marketing principles. Relationship marketing is integrated throughout the text, as are other topics such as direct marketing and strategic alliances.

Format:Hardcover

Language:English

ISBN:0314056645

ISBN13:9780314056641

Release Date:February 1995

Publisher:South Western Educational Publishing

Related Subjects

Business Business & Investing Economics

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Effective Marketing: Creating and Keeping Customers

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