Today, officers of pension funds and other large money managers are much more assertive about their shareholders' rights and have become increasingly active in dealing not only with top management,... This description may be from another edition of this product.
Viewing your stock as you would the products you sell, and trying to woo shareholders as you would potential customers offers the ultimate offers "win-win" situation, but only if the shareholders so selected continue as passive consumers. Brancato's strategy largely assumes shareholders add no value other than their strictly financial investments. That's like thinking the only value citizens add is paying taxes. Still, this is an important book.
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