Instructor's Manual for Innovation Management: Strategies, Implementation, and Profits

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Drawing on both his professional and academic experience, Allan Afuah creates a framework to encompass the basic questions of the who, what, when, where and why of innovation, in order to illustrate the best-practice approaches which can maximise the financial benefits of innovation. Research is incorporated from a variety of academic disciplines including economics, organization theory, general management, marketing and strategic management.

Format:Paperback

Language:English

ISBN:0195142314

ISBN13:9780195142310

Release Date:November 2099

Publisher:Oxford University Press, USA

Length:224 Pages

Related Subjects

Business Business & Investing Economics

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Instructor's Manual for Innovation Management: Strategies, Implementation, and Profits

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