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Paperback Instrumente des Key Account Management: Marketingpolitisches Instrumentarium [German] Book
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ISBN: 364059682X

ISBN13: 9783640596829

Instrumente des Key Account Management: Marketingpolitisches Instrumentarium [German]

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Wissenschaftlicher Aufsatz aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Sprache: Deutsch, Abstract: Diese Arbeit beschreibt das Key Account Management. Ferner gibt sie einen ?berblick zum marketingpolitischen Instrumentarium und dessen Einfluss auf ein Key Account Management.

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Format: Paperback

Condition: New

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