Integrated Communication: Synergy of Persuasive Voices

by Esther Thorson

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Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0805813918

ISBN13:9780805813913

Release Date:January 1996

Publisher:Psychology Press

Length:396 Pages

Weight:1.70 lbs.

Dimensions:1.2" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics Psychology

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Integrated Communication: Synergy of Persuasive Voices

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