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Paperback Integrated Couponing. a Process-Based Framework for In-Store Coupon Promotion Handling in Retail Book
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ISBN: 3832513477

ISBN13: 9783832513474

Integrated Couponing. a Process-Based Framework for In-Store Coupon Promotion Handling in Retail

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Couponing is a well-known and old promotional instrument. Coupon-vouchers are used in various countries all over the world for different objectives such as customer retention, market share increase,... This description may be from another edition of this product.

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Format: Paperback

Condition: New

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