Integrated Marketing Communications, Third Edition (3rd Edition)

by Keith J. Tuckwell

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Providing students with the vital information they need to create, implement, and evaluate an integrated marketing communications plan. Marketing communications is changing rapidly with the impact of... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0137140746

ISBN13:9780137140749

Release Date:March 2010

Publisher:Pearson Education Canada

Length:464 Pages

Weight:1.90 lbs.

Dimensions:10.8" x 0.6" x 8.3"

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Integrated Marketing Communications, Third Edition (3rd Edition)

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