Internal Marketing

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An exploration into the effects of internal branding on employee understanding and commitment to the charity brand. The aim is to identify a link between internal brand identity and brand image and to... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:3838338952

ISBN13:9783838338958

Release Date:January 2010

Publisher:LAP Lambert Academic Publishing

Length:100 Pages

Weight:0.35 lbs.

Dimensions:0.2" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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