Internal Relationship Management: Linking Human Resources To Marketing Performance (Journal of Relationship Marketing Monographic Separates)

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Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can better develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) and offers practical suggestions to improve internal service, employee performance, and--ultimately--external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.

Format:Paperback

Language:English

ISBN:0789024616

ISBN13:9780789024619

Release Date:December 2004

Publisher:Routledge

Length:118 Pages

Weight:0.48 lbs.

Dimensions:0.3" x 6.0" x 8.4"

Related Subjects

Business Business & Investing Economics

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Internal Relationship Management: Linking Human Resources To Marketing Performance (Journal of Relationship Marketing Monographic Separates)

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