"Welcome to International Business Second Edition (IB)-a cuttingedge platform for learning about international business. Interactive, modular, and innovative, this easy-to-use textbook answers two key questions: 1. What does today's global market look like? 2. How do businesses succeed within the global market? Interactive International Business meets your students where they live and learn with digital resources such as white-board animations and seamlessly embedded videos. Interactive resources illustrate content for students while deepening their understanding, focusing their attention, and significantly shortening readings. In fact, this text is 1/2 to 3/4 the length of most international business textbooks-with even richer content"--
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