International Business
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Book Overview
International Business, 8th edition enables students to become better, more successful participants in the global business place. The internationally cited author team of Czinkota, Ronkainen, and Moffet balance conceptual understanding and knowledge of day-to-day realities. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small-and medium-sized firms, and social responsibility. This new edition is even more global and user-friendly. Now organized into five parts, students can more clearly make connections between introductory material, the international environment, marketing, and financial considerations in the international marketplace. A truly global presentation draws on worldwide examples, trends, and data, and includes an exemplary case selection based on firms from around the world, from Vietnam and Russia, to Iceland and Turkey. With this new Wiley edition of International Business , students will better understand the intricacies of international marketplace, and be better versed in theory, policy, and strategic aspects of global economy.
Format:Hardcover
Language:English
ISBN:0470530650
ISBN13:9780470530658
Release Date:August 2010
Publisher:John Wiley & Sons
Length:746 Pages
Weight:0.05 lbs.
Dimensions:1.2" x 8.8" x 10.9"
Customer Reviews
3 ratings
Very Fast & Cheap!!!
Published by Thriftbooks.com User , 14 years ago
This product arrived quickly and was a steal! I would definitely buy from this seller again in the future!
Useful
Published by Thriftbooks.com User , 19 years ago
This is one book on International business that is less about equations and more abput understanding the socio-eonomic dynamics involved in International business. Definitely worth the price.
Yes, but ...
Published by Thriftbooks.com User , 24 years ago
Very practical book, with full-detailed examples, but lacks in theoretical analysis.
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