International Business
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Book Overview
Now there's an International Business text that truly goes beyond a US-centered perspective to take into consideration the business realities in other countries and their unique perspectives, highlighting the role of culture in international business and illustrating how its impacts as well as that of political, legal and social institutions permeates all business functions and processes. Oded Shenkar and Yadong Luo's INTERNATIONAL BUSINESS offers a highly integrated and action-focused approach to the field that helps students make explicit connections across concepts and functions, develop the skill they need to address various IB issues and problems, and most importantly, broaden their understanding of the global business environment and its repercussions for executives.
Format:Hardcover
Language:English
ISBN:0471383503
ISBN13:9780471383505
Release Date:July 2003
Publisher:Wiley
Length:513 Pages
Weight:4.03 lbs.
Dimensions:1.1" x 8.6" x 11.4"
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