International Management
This book focuses on the challenges, tasks, processes and practices that managers in international companies are involved in all the time. It emphasizes the managerial processes and issues that... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0538854154
ISBN13:9780538854153
Release Date:October 1996
Publisher:Thomson South-Western
Length:522 Pages
Weight:2.45 lbs.
Dimensions:1.1" x 8.2" x 9.4"
Customer Reviews
2 ratings
Good coverage of global issues
Published by Thriftbooks.com User , 16 years ago
This book has 14 chapters. It could be ideal for the MBA or undergraduate level course. Topics covered are the same as those from their competitors. However, there were only four case studies on 1. Hong Kong Disneyland, 2. Nora-Sakari in Malaysia, 3. Western Union, and 4. The Tata Way. It will not be suited for the MBA course. The book will be better if fewer chapters and more in-depth case studies are included.
Enlightening and captivating sholastic research
Published by Thriftbooks.com User , 25 years ago
Dr. Phatak's reputation is unsurpassed in the field of International Business and Strategic Management. In his latest effort we see why. Read his book and prepare to witness the inner workings one of the finest minds in the world. A must read for those who want to capture the latest trends and concepts in the global market.
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