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Paperback International Marketing: An Sme Perspective Book
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ISBN: 0273673238

ISBN13: 9780273673231

International Marketing: An Sme Perspective

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Taking a global approach that pulls in both Western and Asia-Pacific perspectives, this text refers to small and medium sized companies. The focus is firmly on the role of the transnational firm as an... This description may be from another edition of this product.

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Format: Paperback

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Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Global Industrial International Business Marketing

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