International Marketing Strategy: Analysis, Development and Implementation

by Chris Phillips, Robin Lowe, Isobel Doole

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This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis; development; and implementation. This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1861522207

ISBN13:9781861522207

Release Date:January 1994

Publisher:Intl Thomson Business Pr

Weight:2.20 lbs.

Dimensions:9.8" x 7.5" x 1.3"

Related Subjects

Accounting & Finance Business Business & Finance Business & Investing Economics Global Industrial International International Business Management & Leadership Marketing Marketing & Sales Sales Sales & Selling Systems & Planning

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International Marketing Strategy: Analysis, Development and Implementation

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